What is it? Why is it? And what can we expect?
The German software publisher dtp has acquired the
rights to the Crazy Frog from the licensing agency Wallaroo. In the range of a
platform comprehensive game concept dtp will cover the GBA sector. The product
will be released during the upcoming Christmas season and supported by various
merchandising and PR activities.
The Crazy Frog also known as The Annoying Thing has become a cultural
phenomenon. The character has reached peaks of international music charts and
generated millions of mobile downloads.
"The Crazy Frog is one of the most popular licenses of today's entertainment
market. It is an exciting project to apply all our developing and publishing
experience", says dtp's CEO Thomas Baur.
According to Stefan Heinemann, Wallaroo's Licensing Director, "Choosing dtp as a
competent partner was an obvious decision to make. dtp's quality and flexibility
perfectly suit to continue Crazy Frog's success in the range of the platform
comprehensive game concept."
dtp is one of the oldest established German multi-media publishing houses, with
continuous growth and a strong market position.
We'll be having more on this title as it becomes available.
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