Fashion Fable is a match-3 puzzle game. The objective is to collect all the humorously animated "imp" pieces from the board to win each level. As new imps are introduced, gameplay changes because some imps have "abilities" that affect the board. The Defender Imp will protect pieces with a lock. A Summoner Imp will yank imps you've already collected out of captivity so that you must then collect them again. Treasure Imps give you money when you collect them, and they increase in value the longer you let them stay on the board. This changes your options and adds some strategic thinking to the mix.

The game features a unique and very fun paper doll system. Between levels, players can visit a merchant to buy and custom color 120 types of apparel. There's a style for every taste possible with so many options.

The story follows a young fashion designer named Asha as she journeys across the land in search of the person responsible for turning her latest designs and fabrics into mischievous, but very cute, imps. She encounters a silly cast of characters and a series of zany events unfolds as she works to get back her best outfits so she can open her shop.

Fashion Fable contains 60 mezmerizing levels in four unique realms. Each realm features graphics, sounds and music not found in the others, which keeps things fresh and lively.

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