Game Overview: Backed by a multi-million dollar marketing campaign
complementing the feature film release, The Ant Bully videogame follows
the general storyline of the film, in which a young boy named Lucas is
magically shrunk down to ant size and made to live like an ant in the
colony as he battles, explores and forges new friendships in his new
ant world.
"Midway´s relationship with Warner Bros. Interactive
Entertainment on The Ant Bully is an important part of our company´s
expansion into the younger gaming market," said Steve Allison, chief
marketing officer, Midway. "We´ve timed our marketing campaign and
launch for the game closely with that of the film, allowing players to
help an ant“sized Lucas on his quest to help save the ant colony as
soon as the movie premieres."
The Ant Bully Multi-Million Dollar Marketing Campaign Includes:
- National television advertising campaign on multiple mainstream
networks Cartoon Network, Nickelodeon, Nick at Night, Nicktoons and
Kids´ WB!
- Hollywood Movie Money promotion features free child´s movie ticket
(U.S. theaters only, maximum $7.00) inside The Ant Bully U.S.
PlayStation 2 and Nintendo GameCube videogames packaging. (Limited time
offer. While supplies last. Coupons must be redeemed by September 30,
2006)
- Exciting co-promotions and sweepstakes involving game giveaways
with The Ant Bully partners including ICEE, Burger King and Langer´s
Juices.
- Print advertising campaign across multiple major consumer
publications including Nickelodeon, Nicktoons, Disney Adventures, DC
Comics´ releases, MAD Kids, National Geographic for Kids and Sports
Illustrated for Kids.
- Online advertising campaign targeting kid“friendly websites such as Kid´s AOL, Cartoon Network, Kids´ WB!, Nintendo and Nick.
- Dedicated web presence at www.theantbully-game.com, the official website of The Ant Bully videogame.
Features:
* Interact With Characters From The Film “ Zoc the Wizard Ant, Hova the Nurse Ant, Fugax the Scout Ant and Kreela the Forager Ant are all there to help Lucas in his quest to save the colony. Along the way, he'll also encounter the happy-go-lucky Beetle and fatalistic Glow worm, as well as the nemesis of the insect world, exterminator Stan Beales.
* Battle Enemies Galore “ Fight alongside ants against enemies of the colony, including wasps, termites and humans. Other enemies include pill bugs, spiders, earwigs, fleas and mosquitoes.
* See What An Ant Sees “ Visit locations such as the Ant Hill, Lucas' House, Lucas' Yard, the Broken Glass Garden, Caterpillar Stables and the Frog Pond from the viewpoint of an ant.
* It Takes A Colony “ Using telepathy, request the help of other ants using telepathy to overcome the navigational hazards of this tiny world. Lucas will be able to request ants perform larger tasks such as having a group of ants form bridges, catapults and ladders to help traverse the environment.
* Collecting Items “ Lucas can seek out and collect a series of goods that will help him throughout his adventure,including sweet rocks, honeydew, fire crystals, darts, lava silk, seeds and ammunition upgrades.
* Live Like An Ant “ Lucas will need to rely on ant-like skills such as stamina, strength and climbing ability to survive in the dangerous environment. He'll learn new abilities such as climbing on surfaces and lifting objects 10 times his size.
* Take Flight “ Experience aerial battles and thrilling dogfight sequences by controlling Lucas on a flying wasp and hang-glide safely from one location to another.
* Utilize Distinct Weaponry “ Gain new weapons, armor and ammunition as you help Lucas evolve into an ant. Weapons include Lucas' staff, dart bow, lava silk squirter and seed bombs.
* Relive Key Moments in the Film “ Encounter 18 different missions and boss fights inspired by the movie in your quest to become an ant and experience a wide variety of game play.
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