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Top Designers Perform Major Overhaul of Nintendo Power Magazine

The oldest video game magazine is now also the hippest.

The oldest video game magazine is now also the hippest. Seventeen-year-old Nintendo Power has decided to grow up a little, just as its fans have. A major redesign, spearheaded by top designers Roger Black and Robb Rice, appeals both to adults who have grown up playing video games as well as to kids who may be discovering them for the first time.

"The new look of Nintendo Power just brings the magazine in line with its readers," Black said. "They've become more sophisticated and more diverse. Nintendo games appeal to a wider group, beyond the teenage base. Guys in their 30s still love Nintendo, and, hey, there are a lot of girl gamers now. We just wanted to make the magazine right for the whole Nintendo community." Black is a legendary designer, best known for helping set the look of iconic magazines like Rolling Stone and Newsweek. The redesign he led will help Nintendo Power cater to multiple audiences while giving readers the same top-quality information that they have come to expect.

"Our redesign goal for Nintendo Power was to broaden the magazine's appeal by creating a fresh, unified look and focusing on the stories that really matter to Nintendo gamers," said Reggie Fils-Aime, Nintendo of America's executive vice president of sales & marketing. "It's all about empowering our readers, giving them the most authoritative, timely and entertaining content for the games they love."

To commemorate the new Nintendo Power, Nintendo is offering a variety of ways to get a three-month trial subscription for people to give the magazine a test drive. Fans will want to get in on the freebie deal early, because the August issue of the magazine will come with a DVD containing the trailer of The Legend of Zelda: Twilight Princess in 5.1 Dolby Digital surround sound. The game, due this holiday season exclusively for Nintendo GameCube, remains the most anticipated video game on any console this year. The DVD also will have reviews of 30 other games, while the magazine will provide details about Nintendo Wi-Fi Connection, the new wireless game service that will let Nintendo DS owners around the world play against one another for no additional connection charge.

The more than 1 million members of the My Nintendo customer loyalty program can get three free months of Nintendo Power by registering three Nintendo products online at http://www.nintendo.com. When they're finished with the trial, they can subscribe for 12 months for just $1 an issue, an 80 percent savings off the newsstand price. Already some 30,000 people have taken advantage of this offer, in addition to the 10,000 people who signed up for free three-month trials during last month's Electronic Entertainment Expo in Los Angeles.

To check out the magazine's new look and to review special subscription offers, log onto http://www.nintendopower.com.
News was posted/written by EG Admin, on Wed, 29 June 2005 00:03:21 , and has been read 360 times. It is filled under the following

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