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L.A. RUSH RACES TO RETAIL FOR PLAYSTATION 2 AND XBOX

Backed By a Multi-Million Dollar Marketing Campaign, Exclusive Arrangements with MTV, West Coast Customs and RIDES Magazine, L.A. RUSH Speeds into Stores

Midway Games Inc., a leading software industry publisher and developer, today announced that it has shipped
the over-the-top, arcade-style racing thriller, L.A. RUSH for the PlayStation 2 computer entertainment system and the Xbox video game system from Microsoft. A PC version of L.A. RUSH is scheduled to be available at retail outlets nationwide on December 12th.

"L.A. RUSH is the ultimate arcade driving experience delivering gamers an amazing sense of speed, rock-solid controls, big jumps, huge crashes and insane shortcuts," said Steve Allison, chief marketing officer, Midway. "The game's groundbreaking story mode features more than 50 licensed and concept cars, an intense soundtrack, and celebrity and hip-hop talent starring as in game characters, all the while still encapsulating the heart of the RUSH franchise."

Backed by a multi-million dollar marketing campaign, L.A. RUSH is the first of three titles to ship under the recently announced strategic relationship between MTV and Midway to jointly market videogames.

News was posted/written by EG Admin, on Tue, 11 October 2005 17:26:21 , and has been read 201 times. It is filled under the following Tags: L.A. RUSH

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