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Viva Piqata Universe Revealed Entertainment Property Brought to Life by Microsoft, Rare and 4Kids Entertainment

Spontaneous and fun, piqata-filled world showcased via animated television series, immersive Xbox 360 video game and wide range of merchandise.

Microsoft Game Studios and 4Kids Entertainment, Inc. (NYSE: KDE) today celebrate the introduction of Viva Piqata, a high-energy, mass-appeal entertainment property created by Rare Ltd. that brings a vibrant world of living piqata animals to video games, television and beyond. The Viva Piqata universe showcases an engaging cast of colorful, wild-roaming piqata animals that entertain and challenge imaginations.

Viva Piqata will offer a number of entertainment elements enjoyable for everyone from kids to adults. The Viva Piqata world will include a Saturday morning 3-D animated television series, slated to premiere this fall on 4Kids TV on FOX, that is produced and created by 4Kids Entertainment, known for such powerhouse properties as Yu-Gi-Oh!., Pokimon., Cabbage Patch Kids. and Teenage Mutant Ninja Turtles.. An immersive video game developed by Rare Ltd. exclusively for the Xbox 360 video game and entertainment system is scheduled to debut this holiday worldwide, enabling gamers to create and customize piqata-filled adventures in their own evolving world. The 4Kids Entertainment licensing program will result in additional licensed products launching in 2007. Additional information can be found at http://www.vivapinata.com.

With Viva Piqata, we are introducing a revolutionary brand that will entertain, inspire and excite children, families and creative minds around the globe, said Peter Moore, corporate vice president of the Interactive Entertainment Business at Microsoft Corp. With Rare and 4Kids Entertainment we will best showcase the vibrant world of Viva Piqata, enabling a mass audience to have an immersive experience via the animated television series, the Xbox 360 title and related merchandise.

Viva Piqata The Animated Television Series

The Viva Piqata television series is set to air in the U.S. in fall 2006 on 4Kids TV 4Kids Entertainments four hours of childrens programming broadcast Saturday mornings on FOX. In this comedy series, created by 4Kids Entertainment, a cast of piqata friends embark on wild adventures on Piqata Island. The appealing characters and their charming personalities are sure to entertain and stimulate the series audience as they accompany the piqata characters on their zany adventures.

We are very excited about partnering with Microsoft to share the Viva Piqata universe with the world, said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. The potent combination of the Microsoft Game Studios and 4Kids will ensure that the Viva Piqata world, including the video game, television series and merchandising program, attracts a worldwide audience.

Viva Piqata for Xbox 360

Set to release this holiday season worldwide, Viva Piqata is a customizable, social and spontaneous game that invites players of all ages and skills to explore an immersive world where they are challenged to create and maintain a living garden ecosystem that grows in real time. Beginning with a few basic tools, players build and take control of their environment to attract and host more than 60 species of wild piqata, utilizing hundreds of customizable elements to create their very own distinctively unique thriving paradise.

Viva Piqata gameplay continues to evolve with new content available via the Xbox Live. service and the ability to play, trade and interact with more than 2 million gamers via the online service.

Following the strategic alliance previously announced in January 2006 with Microsoft, 4Kids exclusive representation agreement includes all broadcast, home video, music and merchandise licensing rights on a worldwide basis for the Viva Piqata property.
News was posted/written by EG Admin, on Wed, 15 March 2006 20:17:50 , and has been read 171 times. It is filled under the following

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