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KOCH And Woburn Take Walk On Wild Side

KOCH Media and Woburn Safari Park agree sponsorship and promotion deal to celebrate launch of Wildlife Park 2 for PC

KOCH Media Ltd has confirmed a series of adventurous activities this summer with Woburn Safari Park to promote Wildlife Park 2 “ the most authentic wildlife/safari simulation currently available on PC.

Wildlife Park 2, which sees players delve into a spectacular safari experience where the animals are the stars of the show through lifelike behaviour, is being promoted throughout Woburn's extensive grounds in a number of inventive ways. It is expected an estimated 150.000 visitors will visit the popular safari park between the months of July and September.

This joint deal will see a stampede of product placement to create awareness for the game, including posters at the Adventure Ark, Undercover picnic area, Rainbow landing entrance and Restaurant area; a banner on the railway station barrier; and stickers on the popular swan boat rides.

Other promotions include a major prize opportunity in which the park is providing VIP ranger tours for competitions arranged by KOCH Media and a mass flyer handout to all visitors who purchase tickets by Woburn staff. Woburn Safari Park is also running a game banner on the front page of its official web site and Wildlife Park 2 will be promoted in Woburn's mid-July newsletter.

"Working with the team at KOCH Media to promote Wildlife Park 2 has been a pleasure," said Cheryl Williams, Marketing Manager at Worburn Safari Park. "Following a series of constructive meetings, we have managed to implement several interesting and unusual ways to make visitors to the park aware of the game. In fact, many of the game's exciting features match the kinds of activities that occur on a daily basis at the safari park."

Navid Firouz, Product Marketing Manager at KOCH Media Ltd added: "Woburn Safari Park was top of our wish list for Wildlife Park 2-related promotional activity, and since agreeing the deal, we've been delighted with how much awareness is being created at key locations around the park."
News was posted/written by Aaron Lockard, on Wed, 19 July 2006 11:06:22 , and has been read 95 times. It is filled under the following Tags: And KOCH On Side Take Walk Wild Woburn

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