New Company Founded to Develop "Massively Scalable Online Games"
Posted by: Aaron Lockard on September 25, 2006 12:15:03 PM
SparkForge Entertainment Inc. announced its formation, stating that it
will create games and platform technologies for a new category it
called "Massively Scalable Online Games."
According to Parks
Associates analyst Michael Cai, the online game market is expected to
grow to $4.4B by 2010. Much of that market includes a type of player
referred to as a "leisure gamer," a segment largely ignored by the
current trend toward designing games for the extremes of "hardcore" or
"casual" gamers. Massively Scalable Online Games (MSOGs) are intended
to focus on the interests of the leisure gamer people who enjoy
challenging games that offer persistence and community without the
time-sinks and financial commitment of the typical
massively-multiplayer game.
"Massively Scalable Online Games
(MSOGs) bridge the gap between the single-player market, which tends to
be dominated by expensive hit-driven development, and the
massively-multiplayer world, where thousands of players interact in
universes under the exclusive control of publishers," explained
SparkForge founder and CEO Jon Radoff. "We're going to make fun,
challenging, massively-multiplayer games that players can make their
own. The big difference is the "scalable" word players will have the
choice of using company-sponsored servers, or guilds will be able to
setup and run their own customized gaming sites."
SparkForge is
currently developing a MSOG that will be built upon the "SparkForge
Platform," an environment that allows online games to expose access to
game content through websites. In addition to its proprietary game
development, the SparkForge Platform will be made available to select
licensees in the online game industry.
Mr. Radoff previously
founded Eprise Corporation, a Web software vendor that went public on
NASDAQ in 2000. Prior to that, he was CEO of NovaLink, an early
Internet Service Provider. While at NovaLink, he developed Legends of
Future Past, one of the first commercial MMORPGs on the Internet.