Double Fusion Ups The Ante, Increases Reach With Playwize Online Poker Game
Posted by: Aaron Lockard on October 12, 2006 4:29:04 PM
In-Game Ad Leader Capitalizes on the Enormous Growth and Popularity in Poker with Playwize's Poker Game
Leading independent in-game advertising company Double Fusion has
further increased the number of games available to its advertiser and
agency partners by signing with Playwize Plc to place advertising into
its new PC game, Playwize Poker and online game Pokerwize.
Capitalizing
on the current international poker craze, Double Fusion's partnership
with Playwize further broadens the network's reach to a wider
demographic of gamers for the in-game ad company's advertiser partners.
Playwize plans to generate huge awareness of the game's launch through
a structured roll-out program in conjunction with a number of media
outlets.
The game features a totally immersive 3-D environment
that includes integrated voice chat and live advice from professional
poker players. The most popular poker variations are offered, including
Texas Hold'em, Omaha, Seven Card Stud, and Five Card Stud. The game's
innovative interface creates the most realistic playing environment in
an online poker game, allowing players to do everything from raising
and lowering bets to taunting rivals, bluffing and even flirting with
fellow players.
The agreement will also serve to enhance gamers'
experience by making immersive 3D environments more authentic through
the integration of brands that players would expect to see in the real
world. Players can customize their on-screen avatars from a selection
of different player models and outfits, offering unique branding
possibilities.
"Double Fusion continues to grow our network so
that our advertiser partners are reaching the largest, most diverse set
of eyes, and not simply reaching the same gamers again and again," said
Jonathan Epstein, CEO of Double Fusion. "By partnering with Playwize,
the creators of one of the most innovative and realistic online poker
experiences, the strength of our network increases exponentially."
"With
Playwize, we've sought to create the next generation in poker games.
The variety of gameplay available and the quality 3D settings truly
transport gamers from their desks to the poker room," said Foo Katan,
CEO of Playwize Plc. "Double Fusion's understanding of the gamer
experience and their ability to perfectly partner advertiser to game
title and ad opportunity will extend the game's realism even further."
Double
Fusion is committed to offering its advertiser and agency partners the
widest array of advertising opportunities available from any in-game
advertising company, to maximizing revenues for its publisher and
developer partners, and to building a portfolio of top titles among
retail PC and console games, massively multiplayer online games, casual
downloadable games, and advanced online games.