Ubisoft Expands To Mexico, Announces Electronics Games Show Lineup
Posted by: Aaron Lockard on October 26, 2006 7:44:08 AM
Today Ubisoft, one of the world's largest video game publishers, announced the opening of a new business office in Mexico City, Mexico.
The new office opens with a core team that will focus on establishing business relationships to help increase Ubisoft's market share in Mexico. Etienne-Charles Nobert, Ubisoft's Latin American area manager, will spearhead operations in the new location and will report to Olivier Ernst, general manager of Ubisoft operations in Canada and Latin America.
Ubisoft will be present at the Electronic Games Show (EGS) at the World Trade Center in Mexico City from October 27 through 29. With more than 30,000 people expected to attend, EGS is the most important games event in Latin America. Ubisoft will present some of this year's most anticipated titles at its booth:
Red Steel (first-person action, presented on the Wii): The only original first-person game built from the ground up for Wii launch.
Rayman: Raving Rabbids (action-adventure, presented on the Wii) Rayman is back to fight crazed bunnies in this legendary series that has sold 17 million copies worldwide.
Tom Clancy's Splinter Cell Double Agent (spy action, presented on the Wii): An amazing new installment in this series that has already sold 14 million units worldwide.
Open Seaso (kids action-adventure, presented on the PS2 computer entertainment system): The video game adaptation of Sony Pictures Animation's eagerly awaited first CGI movie.
Tom Clancy's Rainbow Six Vegas (squad-based shooter, presented on Xbox 360 video game and entertainment system from Microsoft): A new episode in the acclaimed series that has sold more than 14 million games worldwide.
"Opening an office in Mexico is a strategic decision for Ubisoft," said Olivier Ernst, general manager of Canada and Latin America. "The Mexican market shows more stability than before and we believe it provides an amazing opportunity for growth in video games. We look forward to showing off a selection of our most highly anticipated titles for the Holiday 2006 season in Mexico City."