Nintendo Co. Ltd.'s long-running Game Boy Advance console has at least one more holiday sales season left in its life cycle, Nintendo of America President Reggie Fils-Aime said on today.

Game Boy has been Nintendo's signature product for years, but the focus has switched to its more advanced DS console and the newly launched Wii game.

"We think that Game Boy Advance certainly has at least one more holiday season left in it. For us, it continues to be a great stepping stone for five-, six-, seven-year-old consumers to have their first great handheld gaming experience and then transition right into DS," Fils-Aime told the Reuters Media Summit in New York.

Fils-Aime said sales of Nintendo's DS and Game Boy Advance handheld devices were also strong and on pace to meet the company's sales targets.

"For as great a Black Friday weekend that we had on DS, we had just as good a selling season so far on Game Boy advance," he said, adding a number of third-party game titles are coming out for the Game Boy Advance console over the next 9 months.

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