Mary-Margaret.com CEO to Speak on Panel at the International CES
Posted by: Aaron Lockard on December 13, 2006 4:29:54 PM
"Understanding the Female Gamer" focus of panel discussion for targeting female gamers and other non-traditional players
Mary-Margaret.com is pleased to announce the
inclusion of CEO and Co-Founder, Mary Margaret Walker as a featured
speaker at the Consumer Electronics Show (CES) in Las Vegas, Nevada.
Ms. Walker will be sitting on a panel session entitled "Understanding
the Female Gamer," taking place 10:30AM “ 11:30AM at the Consumer
Electronics Show (CES), January 9, 2007.
Moderated by Ismini
Boinodiris Roby, Co-Founder and Chief Editor of WomenGamers.com , the
panel is made up of notable gaming experts in addition to Ms. Walker,
including Sheri Graner Ray, Game Design Consultant and author of
"Gender Inclusive Game Design"; Robert Riedl, Executive Producer, Her
Interactive, Inc.; and Jason Rubinstein, Senior Director of Global
Product Marketing, Mobile Devices Business, Motorola, Inc. This
in-depth session will focus on a Consumer Electronics Association (CEA)
survey which found that women gamers outnumber men gamers in the 25-34
age group. The panelists will explain the findings of this survey and
explore strategies for targeting female gamers and other
non-traditional players.
"I am pleased to be sharing the stage
with these industry veterans," said Ms. Walker. "As a former game
developer, a professional recruiter, a female game player and an
enthusiastic supporter of positive growth for our industry I have been
promoting reaching the female audience for over a decade. Women, girls
and other non-traditional gamers are being discussed at new levels with
increasing energy and awareness by publishers, developers and the
media. It will be exciting to see the explosion of new development that
will result from this expansion."
The International CES is the
industry's largest educational forum to help companies expand their
businesses and understand new technology. Approximately 200 conferences
and more than 600 expert speakers are part of the International CES
conferences, Industry Insiders and SuperSessions to discuss hot
industry trends and topics. Keynote presentations feature executives
from the world's largest and most successful companies and result in
remarkable media coverage for the speakers. CEOs rank the CES as one of
their top 10 most desired speaking opportunities, according to a 2005
Burson-Marsteller Most Valued Podium survey.