Mary-Margaret.com CEO to Speak on Panel at the International CES

Posted by: Aaron Lockard on December 13, 2006 4:29:54 PM

"Understanding the Female Gamer" focus of panel discussion for targeting female gamers and other non-traditional players

Mary-Margaret.com is pleased to announce the inclusion of CEO and Co-Founder, Mary Margaret Walker as a featured speaker at the Consumer Electronics Show (CES) in Las Vegas, Nevada. Ms. Walker will be sitting on a panel session entitled "Understanding the Female Gamer," taking place 10:30AM “ 11:30AM at the Consumer Electronics Show (CES), January 9, 2007.

Moderated by Ismini Boinodiris Roby, Co-Founder and Chief Editor of WomenGamers.com , the panel is made up of notable gaming experts in addition to Ms. Walker, including Sheri Graner Ray, Game Design Consultant and author of "Gender Inclusive Game Design"; Robert Riedl, Executive Producer, Her Interactive, Inc.; and Jason Rubinstein, Senior Director of Global Product Marketing, Mobile Devices Business, Motorola, Inc. This in-depth session will focus on a Consumer Electronics Association (CEA) survey which found that women gamers outnumber men gamers in the 25-34 age group. The panelists will explain the findings of this survey and explore strategies for targeting female gamers and other non-traditional players.

"I am pleased to be sharing the stage with these industry veterans," said Ms. Walker. "As a former game developer, a professional recruiter, a female game player and an enthusiastic supporter of positive growth for our industry I have been promoting reaching the female audience for over a decade. Women, girls and other non-traditional gamers are being discussed at new levels with increasing energy and awareness by publishers, developers and the media. It will be exciting to see the explosion of new development that will result from this expansion."

The International CES is the industry's largest educational forum to help companies expand their businesses and understand new technology. Approximately 200 conferences and more than 600 expert speakers are part of the International CES conferences, Industry Insiders and SuperSessions to discuss hot industry trends and topics. Keynote presentations feature executives from the world's largest and most successful companies and result in remarkable media coverage for the speakers. CEOs rank the CES as one of their top 10 most desired speaking opportunities, according to a 2005 Burson-Marsteller Most Valued Podium survey.

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