World Cyber Games Names Circuit City Official Entertainment, Electronics, And Video Game Retailer
Posted by: Aaron Lockard on March 06, 2007 5:25:51 AM
Circuit City Joins the WCG Family as a Premier Partner for the WCG USA and Grand Finals in 2007, 2008 and 2009
The World Cyber Games (WCG), the recognized blue chip leader for
international video game competitions, today announced that Circuit
City Stores, Inc. has been named the official entertainment,
electronics, and video game retailer for the "WCG USA Championship
Series," which includes the WCG US Open, WCG USA regional competitions,
USA National Final and the WCG 2007 Grand Final in Seattle. As a
"Premier" partner for the next three years, Circuit City will receive
official designations, event signage, event and online advertising, and
brand exposure. The announcement was made by Michael Arzt, senior vice
president and general manager of International Cyber Marketing USA,
organizer of the WCG, and Peter Weedfald, senior vice president, chief
marketing officer of Circuit City.
As presenter of the WCG
Official Games lineup, Circuit City also proudly announces the largest
WCG games lineup ever. The following ten games will be contested in 70+
nations worldwide on Windows PC and/or Xbox 360 in WCG's global
tournaments that lead to the WCG 2007 Grand Final:
1. Starcraft: Brood WarTM (PC) 2. WarCraft III: The Frozen Throne (PC) 3. Half-Life: Counter-Strike(PC) 4. Command & Conquer 3 Tiberium WarsTM (PC) 5. Age of Empires III: The WarChiefs (PC) 6. FIFA Soccer 07 (PC) 7. Need For Speed Carbon (PC) 8. Gears of War (Xbox 360) 9. Dead or Alive 4 (Xbox 360) 10. Project Gotham Racing 3 (Xbox 360)
Registration for the 2007 WCG USA Championship Tournament opens on March 5th at www.worldcybergames.com/usa.
WCG global market registrations are locally driven, so international
players should consult their own country's respective WCG website, all
of which can be accessed via www.worldcybergames.com. The WCG is still evaluating titles and may announce 1-2 extra Official Games shortly.
In
addition, the World Cyber Games USA and Circuit City are discussing
plans to launch the "WCG Circuit City Circuit" “ an exclusive series of
online and in-store gaming tournaments that would feed winning players
into the World Cyber Games USA Championship Series. Circuit City also
will execute a multi-million dollar co-branded media and advertising
campaign and contribute to the WCG prize purses.
"As e-Sports
continue to explode, companies like Circuit City are recognizing that
there is no better way to reach the technologically savvy young male
demographic," said Arzt. "As the biggest and most recognized e-Sports
events in the world, the WCG seeks to only partner with top-tier
brands. Circuit City is one of the premier electronics and
entertainment retailers and we are thrilled to welcome them as a
partner for the next three years."
"Circuit City truly believes
in the value of video gaming and e-Sports as a means to reach our
audience. These events are not only here to stay, but they are only
going to continue to expand in size and stature," added Weedfald. "The
World Cyber Games is at the center of this expansion and an important
boost to our company's gaming strategy. They are the best and most
admired e-Sports event and, because of their global reach and
impeccable reputation, we are thrilled to join in this exciting
project."
With well over one million players from more than 70
countries, the World Cyber Games is widely regarded as the gaming
world's premier tournament. Featuring online and offline events held
throughout the world, the year-long series attracted more than 1.3
million competitors worldwide in 2006. The 2006 Grand Finals in Monza,
Italy broke new ground as more than 24 million people tuned in to watch
the competition unfold in real-time, marking the first-everglobal, live
satellite broadcast for an e-Sports event.
In 2007, the United
States will be at the center of the e-Sports world as the WCG Grand
Finals will take place in Seattle in October. Additional details
regarding the WCG Grand Final and USA Championship Series will be
released shortly.
Announced partners for the 2007 WCG USA and
Global programs include Worldwide Sponsor Samsung Electronics and
Microsoft's Xbox 360 and Games for Windows. Additional partners will be
announced soon.