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WORLD CYBER GAMES ANNOUNCES THREE YEAR GLOBAL PARTNERSHIP WITH PHILIPS AMBX

Posted by: EG Admin on March 13, 2007 3:34:30 PM

Exclusive Hardware Sponsorship With Philips Includes The Formation Of The "WCG Philips amBX Cup Challenge" “ A New WCG Sanctioned Gaming Tournament Utilizing The Immersive amBX Gaming Peripherals

The World Cyber Games (WCG), the recognized blue chip leader for international video game competitions, today announced a comprehensive partnership with consumer electronic leader, Philips Electronics' Gaming & Peripherals division. As an "Official Global Partner" for the next three years, Philips' exclusive hardware sponsorship designates Philips amBX accessories as the official Ambient Gaming Environment Systems at select WCG global events. Through the deal, the World Cyber Games will add a new element to their competitions -- the WCG Philips amBX Cup Challenge, -- as well as integrate the amBX peripheral devices into selected gaming stations. The announcement was made by Michael Arzt, senior vice president and general manager of International Cyber Marketing USA, organizer of the WCG.

"We are pleased to welcome another top global brand to our growing list of incredible partners." said Hyoung Seok Kim, president and CEO of International Cyber Marketing USA, organizer of the WCG. "The Philips' amBX Cup Challenge adds an all-new and spectacular element to our events, by providing gamers and spectators with a glimpse at the true immersive experience that amBX peripherals can provide," added Arzt.

A range of peripherals that will forever change the way players experience PC gaming, the USB connected amBX products bring the gamer one step closer to the action by immersing them in the game itself through sensory stimulation. Adding an all-new element to the overall World Cyber Games experience, amBX peripherals will be featured in a variety of ways at WCG events highlighted by the WCG Philips amBX Cup Challenge -- a mini "winner take all" tournament that will take place on stage at the WCG Grand Final, WCG USA Championship, WCG US Open, WCG Pan European Championship, WCG Pan Asian Championship, WCG Pan American Championship and the WCG US Regional Championships. During the Challenge, professional gamers will compete on systems with amBX peripherals, providing sound, light, wind and vibration effects that will enhance game play and create an immersive experience for players and spectators alike. The winner of the tournament will receive the Philips amBX Cup and be recognized as the best player in the toughest game environment.

"Working with the World Cyber Games is a great opportunity for Philips to showcase the power of amBX and further immerse gamers into the competition," said Engelbert van Pelt, General Manager New Business Development at Philips. "Both Philips' and the World Cyber Games' goal is to create an amazing experience for the gamers. We believe the amBX peripherals and the amBX Cup adds a new level of immersive playing never before experienced in the World Cyber Game events."

With well over one million players from more than 70 countries, the World Cyber Games is widely regarded as the gaming world's premier tournament. Featuring online and offline events held throughout the world, the year-long series attracted more than 1.3 million competitors worldwide in 2006. The 2006 WCG Grand Finals in Monza, Italy broke new ground as more than 24 million people tuned in to watch the competition unfold in real-time, marking the first-ever global, live satellite broadcast for an e-Sports event.

For more information on World Cyber Games or to register for the 2007 World Cyber Games regional tournaments, visit www.worldcybergames.com

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