Prestigious car-manufacturer Ferrari descended on London this
weekend to celebrate the 60th anniversary of the famous Marque.
Vehicles spanning the entire history of Ferrari were paraded around the
capital as part of the worldwide "Ferrari 60 Relay". The world tour is
sponsored by video game publisher System 3, who used the visit to
release further details about the upcoming video game.
System
3's Christmas launch will take the form of a cutting-edge racing game
based on the Ferrari Challenge series - featuring real cars, real
tracks and true Ferrari racing dynamics. The launch platform for
Ferrari Challenge is the PlayStation 3 and the game has been developed
to maximise the technology in the new console format such as a
16-player feature, rich simultaneous online mode with elements not yet
seen in any race game to-date.
Massimo Fedeli, Managing
Director of Ferrari GB stated "Since the launch of the next-generation
consoles, the video game industry finally has, at its disposal, a
machine with enough power to truly and loyally represent the Ferrari
driving experience. The British public's incredible reaction to the
"Ferrari 60-Relay" coming to these shores has demonstrated the strength
of the Ferrari brand here and we're very excited to be working with
System 3 to produce a cutting-edge racing experience for those fans."
Mark
Cale, CEO of System 3 added: "Being involved at such an historic period
of Ferrari's history is a real honour. We're dedicating all our
resources to developing a game that is properly worthy of the Ferrari
Marque and are looking-forward to revealing lots more exciting features
over the coming months."
Its sixty years since Enzo Ferrari
first started producing cars with his name. Since 1947 the famous
Marque has become synonymous with pioneering technical innovation
coupled with stunning design. The "Ferrari 60 Relay" celebration tour
began in Abu Dhabi in January this year and will traverse fifty
countries before concluding at the home of Ferrari in Maranello, Italy
on June 23rd.
Accompanying the tour will be a specially
commissioned baton adorned with 60 badges symbolising the most
extraordinary events in the Company's 60-year history, from its first
success at the Rome Grand Prix in 1947 - through to the Ferrari FXX
Programme of 2006.
The Ferrari Challenge video game will be
published on an array of gaming consoles including; PlayStation 3,
PlayStation 2, Nintendo Wii, PlayStationPortable and Nintendo DS.
News was posted/written by
Aaron Lockard, on Mon, 23 April 2007 17:47:14 , and has been read 6 times. It is filled under the following
Tags:
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