NAMCO BANDAI SELECTS WEBER SHANDWICK AS PR AGENCY OF RECORD
Posted by: Godboko on February 04, 2008 12:20:36 AM
Leading interactive entertainment software publisher and developer NAMCO BANDAI Games America Inc., today announced it has selected Weber Shandwick as agency of record. Weber Shandwick's California offices will support the brand on a national level following a competitive agency review.
“Weber Shandwick was the obvious choice to work with because they demonstrated a clear understanding of our company and the industry. By offering sound strategic counsel, they will help us accomplish our corporate vision and build our brand identity," said Andrew Lelchuk, executive vice president of sales and marketing for Namco Bandai Games America Inc. “We look forward to working with Weber Shandwick to raise Namco Bandai Games' corporate profile as well as successfully launch our exciting new line-up of video games.”
“Namco Bandai Games America is an innovative and recognized brand in the video game business. Anyone who has played one of its games understands the power and the passion associated with its brand and products,” said Jennifer Vides Blake, senior vice president of the consumer marketing practice for Weber Shandwick California. “Weber Shandwick is thrilled to add them to our roster of interactive entertainment clients."
Weber Shandwick’s consumer practice will launch a proactive effort to raise the company's profile and drive consumer awareness and understanding of the brand. Programs will include brand and corporate positioning, consumer marketing, media relations, social media, product launches, events and trade show strategy.
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NAMCO BANDAI Games America Inc., announced it has selected Weber Shandwick as agency of record.
“Weber Shandwick was the obvious choice to work with because they demonstrated a clear understanding of our company and the industry. By offering sound strategic counsel, they will help us accomplish our corporate vision and build our brand identity," said Andrew Lelchuk, executive vice president of sales and marketing for Namco Bandai Games America Inc. “We look forward to working with Weber Shandwick to raise Namco Bandai Games' corporate profile as well as successfully launch our exciting new line-up of video games.”
“Namco Bandai Games America is an innovative and recognized brand in the video game business. Anyone who has played one of its games understands the power and the passion associated with its brand and products,” said Jennifer Vides Blake, senior vice president of the consumer marketing practice for Weber Shandwick California. “Weber Shandwick is thrilled to add them to our roster of interactive entertainment clients."
Weber Shandwick’s consumer practice will launch a proactive effort to raise the company's profile and drive consumer awareness and understanding of the brand. Programs will include brand and corporate positioning, consumer marketing, media relations, social media, product launches, events and trade show strategy.
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